CMTO stands for Chief Marketing Technology Officer, a new role that’s a cross between the traditional Chief Marketing Officer and Chief Technology Officer. The role is focused on marketing, but not just on the soft and squishy creative side that CMOs have traditionally focused on.
CMTOs use strategy, technology, marketing and analytical expertise to help companies exploit and leverage the vast amounts of customer and market data from sources as diverse as competitive intelligence, web analytics, customer databases, marketing campaigns and trending social media discussions.
In addition to the sourcing and management of the technology pieces being bolted together to create customized marketing automation solutions, the CMTO is charged with delivering coordinated and measurable marketing campaigns across multiple channels. The CMTO eliminates the subjective opinions that have historically driven marketing strategies and replaces them with data and technical analysis that clearly identify the ROI for all marketing initiatives.
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