MailChimp - WordPressBuilding a thriving list of email subscribers is one of the cornerstones of a successful website. Despite being a slightly older form of digital communication, it remains one of the most important ways of staying in touch with your audience.

Forking over your email address is a huge sign of trust from the side of your visitor. It gives you direct access to their inbox, a coveted sanctuary for most, making it likely they will actually read what you send them and come back to your site. It’s no wonder building an email list is one of the best ways to keep visitors on your website longer.

Today I want to talk about one of my favorite tools to do so: MailChimp.

What is MailChimp and why use it?

MailChimp is one of the many newsletter and email marketing services out there. Its basic function is to help you collect email addresses, store them in one or more lists, and create and send out email campaigns to your subscribers. Besides me, 7 million users trust MailChimp for their email marketing.

Create email templates without coding

One of the best features of this service is its drag-and-drop email creator. While many of us have been forced over time to acquire some coding knowledge, chances are programming an HTML email template might be out of your league. Thankfully, the MailChimp editor makes this as easy as playing an online game.

Keep track of all important data

Besides that, MailChimp lets you track opening rates, click-throughs, subscriber locations, and more. You can even perform A/B split tests to test subject lines. Plus, the data can be combined with Google Analytics to gain insight on traffic, conversion rates, and revenue (more on that below).

Light on the wallet

If you just started off with your blog or are bootstrapping your startup, MailChimp is good news as well, since it is free for the first 2000 subscribers and 12,000 monthly emails. That’s right, you can have up to 2000 people on your list without paying a dime.

After that, the pricing for unlimited emails starts at $10/month and consecutively gets more expensive with the number of people on your list. A pay-as-you-go credit system is available as well. Overall MailChimp is very affordable.

Mobile optimized

Furthermore, MailChimp’s entire interface is responsive and beautifully so, making it easy to do your email marketing on the go. If that isn’t enough yet, there are also a number of mobile apps for even more convenient mobile management.

Advantages of MailChimp in a nutshell

  • Free for up to 2000 subscribers and 12,000 emails/month
  • Custom email template creation via drag-and-drop
  • Tracking for opening rates, click-through rate and more
  • A/B split testing
  • Great user interface and user experience
  • Mobile apps for on-the-go marketing

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