Outdated Magento-based web store replaced with responsive-themed WordPress/WooCommerce web store. Enhanced digital product content including retina-friendly images and SEO-friendly content. Integration with Facebook, Twitter, Google+ communities. Embedded feeds from Instagram, YouTube and Flickr channels. MailChimp email marketing integrated into the site. Built and embedded a map-based retail store locator. Advertising using Google AdWords and custom landing pages.